Photographs are divided into seven subseries:
A - Architecture
B - Arts (Theatre, music, dance, arts, crafts)
C - Business & industry
D - Churches
E - Communities in Northwestern Ontario
F - People, families, & genealogy
G - Organizations

The fonds consists primarily of images created, collected, and used by the North of Superior Tourism Association in promoting tourism and supporting local businesses from approximately the 1970s to late 1990s.

The records also include Executive, Board, and AGM minutes, agendas, and notices, and two 16mm promotional films.