Photographs are divided into seven subseries:
A - Architecture
B - Arts (Theatre, music, dance, arts, crafts)
C - Business & industry
D - Churches
E - Communities in Northwestern Ontario
F - People, families, & genealogy
G - Organizations

Consists of photographs of particularly mining development in Northwestern Ontario in the late 19th and early 20th centuries, as well as the waterfront and shipping, local scenery, and notable figures. Also includes some correspondence; railway construction plans.

The fonds consists primarily of images created, collected, and used by the North of Superior Tourism Association in promoting tourism and supporting local businesses from approximately the 1970s to late 1990s.

The records also include Executive, Board, and AGM minutes, agendas, and notices, and two 16mm promotional films.